Cookie Policy
Last updated: 22 July 2026
This Cookie Policy explains what cookies and similar tracking technologies are used on musclesnew.world (the "Website"), operated by Redwood Nutrition Ltd. It should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on subsequent visits, remember your preferences, and - where you have consented - collect data for analytics and advertising purposes. Similar technologies include local storage, pixel tags, and session storage; where relevant, these are covered by this policy.
2. Google Consent Mode v2
We implement Google Consent Mode v2. This means that when you first visit the Website, all non-essential Google signals are set to denied by default:
ad_storage- deniedad_user_data- deniedad_personalization- deniedanalytics_storage- denied
These are only updated to granted if you click "Accept All" on our cookie banner. If you click "Reject Non-Essential", they remain denied and Google operates in cookieless / modelled mode only. Your consent choice is stored in localStorage under the key cookieConsent for up to 13 months.
3. Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be switched off. They do not require consent under UK PECR.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookieConsent | Redwood Nutrition (localStorage) | Stores your cookie consent choice (accepted / rejected) to avoid repeated prompts | 13 months |
| PHPSESSID | Server | Standard session cookie - maintains session state during your visit | Session |
3.2 Analytics Cookies (consent required)
These cookies are only set if you click "Accept All". They allow us to understand how visitors interact with our Website so we can improve it.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated client ID | 2 years |
| _ga_* | Google Analytics | Maintains session state for Google Analytics 4 | 2 years |
| _gid | Google Analytics | Distinguishes users; used to throttle request rate | 24 hours |
3.3 Advertising & Personalisation Cookies (consent required)
These cookies are only set if you click "Accept All". They are used to deliver relevant advertising and to measure ad performance.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Stores and tracks conversion data for Google Ads campaigns | 3 months |
| _fbp | Meta Platforms (if integrated) | Tracks visits across websites for ad targeting (only if Meta pixel activated) | 3 months |
3.4 Functionality Cookies
These cookies enable enhanced functionality such as remembering preferences. They do not track you across sites.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| font-display | Google Fonts (CDN) | Font caching; Google Fonts does not set cookies from its CDN | N/A |
4. How to Manage Your Cookie Preferences
You can change your cookie preferences at any time using the following methods:
- Our cookie banner: Click "Cookie Settings" in the banner that appears at the bottom of the page. You may also clear your
localStorageto reset your preference, which will cause the banner to reappear. - Browser settings: Most browsers allow you to block or delete cookies. Visit your browser's help section for instructions. Note that blocking strictly necessary cookies may impair Website functionality.
- Google opt-out: You may opt out of Google Analytics tracking via tools.google.com/dlpage/gaoptout, and personalised Google Ads via adssettings.google.com.
- Industry opt-outs: You can opt out of interest-based advertising from participating companies via youronlinechoices.eu (EU/UK).
5. Third-Party Cookies
Some cookies are set by third parties (e.g. Google). We have no control over these cookies beyond implementing Consent Mode v2. Please refer to Google's Privacy Policy at policies.google.com/privacy for further information.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. The "Last updated" date at the top reflects any changes. Continued use of the Website after changes constitutes acceptance of the updated policy, subject to any new consent requirements.
7. Contact
For cookie-related queries: privacy@musclesnew.world
Or write to: Redwood Nutrition Ltd, 14 Botanical Lane, London EC1A 1BB, UK.
To complain to our supervisory authority: Information Commissioner's Office (ICO) - ico.org.uk